Keynoters call for less clutter, more diversity

03/3/2006 | NYTimes.com

Jean Pool, the executive vice president and chief operating officer at Universal McCann told attendees at the AAAA Media Conference and Tradeshow that media sellers should have more targeted and specific audience measurements. Daniel L. Rosensweig, chief operating officer of Yahoo!, touted the virtues of user-generated media. Other speakers included Interpublic Media chairman and CEO Mark Rosenthal and ABC Television's president of sales and marketing, Mike Shaw.

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