AAAA media conference addresses new digital reality

03/3/2008 | Adweek

Attendees of the AAAA's upcoming media conference will examine how media sellers, agencies and marketers can best deal with the evolving media landscape. "A lot more decisions are starting with the media strategy as opposed to starting with the messaging," said Optimedia U.S. President Antony Young. "Digital has put a big fat wedge in the way we have to approach communication in campaigns."

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