Forrester: Sponsored conversation is here to stay (so get over it)

03/3/2009 | Adweek · Micro Persuasion

Marketers who use "paid influencer" programs to stimulate and direct online conversation typically get a lot of bang for their buck, per a recent report from Forrester research. While these paid-for discussions exist in a nebulous content area somewhere between public relations and advertisement, Steve Rubel points out magazines and radio stations have been doing similar "advertorials" for decades.

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Adweek · Micro Persuasion

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