Groups, agencies trying to boost online ad ops, performance

03/3/2009 | ClickZ

Industry groups, including the IAB and the American Association of Advertising Agencies, are looking into ways to standardize online ad operations. Research and anecdotal evidence both suggest that logistical problems frequently diminish the ability of campaigns to reach intended targets. "There's not one solid system that takes you from the planning side into the order-entry side," said Ed Montes, regional manager for Havas Digital in North America.

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