Moonves expects CBS upfront volume to be lower, rates higher

03/3/2009 | MediaPost Communications · Hollywood Reporter, The

Although CBS is likely to sell less space during its upfront, the network still anticipates being able to command higher prices for its ads, CBS President-CEO Leslie Moonves said at conference in Palm Beach, Fla. "We may have to sell a little bit less," Moonves said. "We'll take a large share of that [upfront volume]. We will not reduce our pricing. We expect pricing increases versus a year ago."

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MediaPost Communications · Hollywood Reporter, The

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