Snickers' new language of snacks

03/3/2009 | NYTimes.com

A new Mars campaign by TBWA/Chiat/Day, New York, for the Snickers brand introduces "Snacklish," the vocabulary of snacking. Words used in the campaign are twisted to reflect a Snickers connection, so a taxi becomes a snaxi and basketball great Patrick Ewing becomes Patrick Chewing.

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