Software to track the customer's every move

03/3/2009 | Bloomberg Businessweek

Stephen Baker, author of the book "The Numerati," provides a concise explanation of location-tracking software and shows how businesses can use it to target customers. Sense Networks tracks the movements of cell phone users and then divides them into 12 "tribes," he explains, while Google Latitude lets people track their friends. This, Baker says, could be a hit of Twitter dimensions.

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