4 secrets of successful CEO bloggers

03/3/2010 | SmartBrief/SmartBlog on Workforce

Getting your CEO online and blogging can be hard work, so the important thing is to focus on getting the basics right, Exterran Communications Manager Susan Nelson argued at a recent conference. Make sure your executives commit to producing a certain number of posts per week, Nelson suggests, and work with them to produce content that reflects them at their most relaxed and confident. Don't overthink things: It's fine to let the rest of the executive team sign off on blog posts, but don't get caught in endless rounds of drafts and redrafts, she suggests.

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