Boomers' Mobile Adoption


Boomers made up 30.6% of all mobile-phone users in August, according to comScore. However, they made up only 19.6% of all touch-screen users and 21.1% of smartphone users. Younger boomers (45 to 54) were more likely than older boomers to use touch-screens, smartphones and any mobile phone. For example, 13.6% of smartphone users were younger boomers, compared with 7.5% who were older boomers.

To find out more about digital marketing and eMarketer's report "Boomers and Mobile Usage," click here.

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SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations