Media must catch up to social culture

03/3/2010 | Mediaweek

Marketers need to focus on tapping into social media and the synergies it makes possible, 4A's Transformation 2010 conference attendees concluded Monday. Panelists suggested the platform works best in concert with other media, since it is difficult to do on a large scale. "Synergize with what you have," said Pete Blackshaw of Digital Strategic Services.

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