Rally investors around projects that can do the most good

03/3/2010 | Harvard Business Review online

With foundations and government agencies limited as to the not-for-profit projects they are willing or able to finance, there are significant opportunities for executives who can unite socially conscious investors with projects that need their support, writes Bill Drayton. For-profit financial companies stand to gain transaction fees, investment potential and an expanded client base from developing products that will help investors do well by doing good.

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