Goodby names Kalle Hellzén new digital chief

03/3/2013 | Adweek

Goodby, Silverstein & Partners has hired Kalle Hellzén as chief digital officer to replace Mike Geiger, who left the agency for JWT last year. Hellzén's background includes art direction and copywriting at Wieden + Kennedy, and he may contribute to the creative side of digital, writes Noreen O'Leary. "You have to put digital in all the spaces within an agency," Hellzén says.

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