Google app discovery ads suggest an alternate revenue stream

03/3/2013 | TechCrunch

Google is promoting mobile application discovery by pushing AdWords units called "Click-To-Download," writes Josh Constine. The move to make money on app installs may stanch future losses of revenue resulting from the transition to less ad-friendly device formats. "Advertisers love obvious [return on investment], and that's what they get from paid app discovery," writes Constine.

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