Allstate will be "presenting sponsor" of CNN series "Chicagoland"

03/3/2014 | Variety

CNN for its eight-part "Chicagoland" docu-series is testing out native advertising by having Allstate act as a "presenting sponsor." Tom Wilson, Allstate's chairman, president and CEO, will be discuss the program in a short promotional video during the first ad break, but the insurance giant has no control over the show's content. "We aren't looking at commercials. We are looking at being in the fabric of this program," said Karen Uhler, director of marketing at Allstate.

View Full Article in:

Variety

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA