H&R Block's #HipsterTax campaign aims at millennials

H&R Block is launching an online-only campaign aimed at millennials that pokes fun at hipsters and their ignorance of tax issues. Young people who are facing a "hipster tax crisis" are rescued by ESPN's Kenny Mayne in a video for the campaign from Elasticity. The effort also features e-cards, a Hipsterize Me mobile application, the hashtag #HipsterTax and a Hipster of the Year contest.

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