H&R Block's #HipsterTax campaign aims at millennials

H&R Block is launching an online-only campaign aimed at millennials that pokes fun at hipsters and their ignorance of tax issues. Young people who are facing a "hipster tax crisis" are rescued by ESPN's Kenny Mayne in a video for the campaign from Elasticity. The effort also features e-cards, a Hipsterize Me mobile application, the hashtag #HipsterTax and a Hipster of the Year contest.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY