Kenneth Cole gives Google Glass marketing a test run

03/3/2014 | Adweek

Google's pilot tests of its Glass eyewear have extended to only about 20,000 users, but advertisers have begun to experiment with the technology. Kenneth Cole worked with Ready Set Rocket to build a new cologne application that asks users to take snapshots of themselves doing noble deeds. "It feels like we're building for how ad campaigns will work three to five years in the future," said Ready Set Rocket Technical Director Gareth Price.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO