Kenneth Cole gives Google Glass marketing a test run

03/3/2014 | Adweek

Google's pilot tests of its Glass eyewear have extended to only about 20,000 users, but advertisers have begun to experiment with the technology. Kenneth Cole worked with Ready Set Rocket to build a new cologne application that asks users to take snapshots of themselves doing noble deeds. "It feels like we're building for how ad campaigns will work three to five years in the future," said Ready Set Rocket Technical Director Gareth Price.

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