Kenneth Cole gives Google Glass marketing a test run

03/3/2014 | Adweek

Google's pilot tests of its Glass eyewear have extended to only about 20,000 users, but advertisers have begun to experiment with the technology. Kenneth Cole worked with Ready Set Rocket to build a new cologne application that asks users to take snapshots of themselves doing noble deeds. "It feels like we're building for how ad campaigns will work three to five years in the future," said Ready Set Rocket Technical Director Gareth Price.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY