Web video ads are split between low-end and long-form

03/3/2014 | USA Today

Online video ads are essentially falling into two camps: less-profitable ads on shorter videos and higher-end spots that are paired with long-form content. Demand and prices are increasing for ads on long-form videos, such as TV show streams, which are usually purchased by human buyers, while short-form ads are typically programmatic buys. "It's a tale of two markets," said FreeWheel TV co-CEO Doug Knopper.

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