Online video ads are essentially falling into two camps: less-profitable ads on shorter videos and higher-end spots that are paired with long-form content. Demand and prices are increasing for ads on long-form videos, such as TV show streams, which are usually purchased by human buyers, while short-form ads are typically programmatic buys. "It's a tale of two markets," said FreeWheel TV co-CEO Doug Knopper.
Web video ads are split between low-end and long-form
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||