Yahoo experiments with in-stream ads clickable for app downloads

Yahoo is running a trial of in-stream ads in content feeds that allow users to click and install applications on their mobile devices, a part of the company's strategy to boost its mobile business. The native ads are designed to work across devices and aim to increase app downloads for advertisers.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX