Pepsi/iTunes caps showing up on store shelves ... finally

03/4/2004 | USA Today

Super Bowl ads touting the Apple iTunes music giveaway via Pepsi caps pre-dated the availability of the caps in New York by a month, possibly dooming Apple CEO Steve Job's prediction that iTunes would see 100 million downloads by the end of April. And the caps still haven't shipped to some markets. "If the caps aren't out there, what's the point?" one marketing consultant said.

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