Can Barbie sing her way to the top?

03/4/2005 | Advertising Age (tiered subscription model)

To combat flagging sales, Mattel's Barbie Doll is stepping out as a branded entertainment mogul, with a special "American Idol" theme in which the iconic blonde doll and two of her girlfriends compete in an online version of the hit Fox TV show. Mattel reports that 1.2 million visitors recorded votes on the Barbie Web site for the winner of the fictitious contest, and the company plans to announce the winner in a commercial timed to appear during the "American Idol" finals in late May.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA