TechWeb showcases new rich-media ad unit

03/4/2005

CMP Media's TechWeb Network has unveiled a rich-media advertising format called the "Dogear Peelback," an animated graphic meant to resemble a folded page corner. A user can choose to run the mouse over the curl on the corner of a Web page, which in turns peels back the page to reveal the advertising underneath. From the blog AdRants.

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