CARU asks MPAA to review complaints about PG-13 movie ads

03/4/2008 | Broadcasting & Cable

At the request of The Better Business Bureau's Children's Advertising Review Unit, the Motion Picture Association of America will investigate complaints about ads for PG-13 movies screened during TV programs aimed at children under 12. "We see this as good self-regulation that will combine CARU's independent ad monitoring with MPAA's rating expertise," said Lee Peeler, president-CEO of the National Advertising Review Council, which oversees CARU.

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