Column: Alaska's virtual assistant saves travelers time

03/4/2008 |

Navigating airline Web sites can be complicated, and Alaska Airlines has created a virtual assistant to make it easier for travelers, The New York Times' Joe Sharkey writes. He notes that the assistant, named Jenn, responds orally to typed questions and asks follow-up questions. " ... ask Jenn a question on a wide range of topics, and you will get a fast, sensible response that saves you time," Sharkey writes.

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