J.C. Penney Co. moves Hispanic business to Vidal Partnership

03/4/2008 | Adweek

Independent Hispanic marketing shop Vidal Partnership will take up lead agency duties on J.C. Penney Co.'s U.S. Hispanic account, which was previously handled by Omnicom Group's Dieste Harmel & Partners. Vidal topped review finalists Publicis Groupe's Conill Advertising, New York, and independent Zubi Advertising, Miami.

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