The foundation of Iman's beauty empire

03/4/2009 | Bloomberg Businessweek

When Iman posed for her first photo shoot, the makeup artist asked the young Somali if she had her own foundation, because he had nothing for black skin. Nearly 20 years later, the former supermodel launched her own makeup line for women of color, eventually moving from department stores to mass merchandisers. But reaching $25 million in revenue wasn't easy in a retail environment where "ethnic" products were typically relegated to the back of the store, she says.

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