Retro General Mills cereal boxes on Target shelves

03/4/2009 | Advertising Age (tiered subscription model)

General Mills is playing on consumer nostalgia with retro box designs for Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs and Trix cereals. The designs, taken from company archives and tweaked only slightly, are selling exclusively at Target stores through March 21.

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