EMarketer estimates that marketers will invest approximately 63% of their annual U.S. search engine marketing spending in paid search from 2008 through 2013. In contrast, their search engine optimization (SEO) spending will rise from a 12.7% share in 2008 to a 16.5% share in 2013. Marketers are realizing that even if optimization's effects are not as obvious as those of paid search advertising, SEO delivers longer-term results that support any search marketing campaign. To find out more about digital marketing and eMarketer's report "Search Marketing Trends: Back to Basics" click here.
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