ZillionTV eyes interactive ads in broadband-TV startup

03/4/2009 | Bloomberg Businessweek · Multichannel News · Reuters

Silicon Valley-based ZillionTV says it believes it can support a free on-demand service by relying on highly targeted interactive advertising to provide programming to HDTVs through a Web-based set-top box. ZillionTV, which said it had reached content deals with five TV and movie studios, will also look to telecoms, cable companies and other ISPs as distribution outlets for its technology.

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Bloomberg Businessweek · Multichannel News · Reuters

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