Crispin spoons up Kraft Mac & Cheese account

03/4/2010 | Adweek

Kraft's Macaroni & Cheese has chosen the edgy Crispin Porter + Bogusky as its ad agency, saying it will bring "fresh thinking" to the brand. A review included longtime incumbent Draftfcb, which will continue supporting brands including Jell-O and Chips Ahoy.

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