Epix's Greenberg talks about giving viewers what they want

03/4/2010 | Los Angeles Times (tiered subscription model)

In this Q-and-A interview, Mark Greenberg, the chief executive officer of Epix Channel, the new premium network controlled by Viacom's Paramount Pictures, Lionsgate and MGM, talks about the startup's pricing strategy, how the next generation wants to watch television and expectations for household penetration. With the help of distributors such as Cox Communications and Charter Communications, Greenberg says, "I can deliver movies the way you want, not the way that I think you should have it."

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief: