Carving out more time to think would greatly help agencies -- and clients -- achieve their shared goals, according to Lori Senecal, president-CEO of Kirshenbaum, Bond, Senecal + Partners. "What if our first goal was to take back time?" Senecal writes from the 4A's Transformation 2010 conference. "To solve the time crunch once and for all. And to start having time to think again."
Published in Brief: