Study: Shame may be an ineffective ad tool

03/4/2010 | Advertising Age (tiered subscription model)

Research into the effectiveness of a public service ad campaign about binge drinking found that the target audience is not responsive to messages that depict the consequences of overindulgence. The study found that those viewers of the ads who were already experiencing shame over their behavior tended to tune out the negative messages of the ads.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA