To win customers' hearts, show them you love them

03/4/2010 | USA Today

USA TODAY columnist Gladys Edmunds says one of the biggest failings of business is forgetting to show customers how much they are appreciated. As a case in point, Edmunds talks about a gym owner she advised to keep equipment in shape, start a newsletter with free fitness and health tips and offer free drinks to show his "love" for customers.

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