Report: Shoppers embrace "showrooming"

03/4/2012 | MediaPost Communications

A growing number of consumers have mastered the art of "showrooming," heading to brick-and-mortar stores to check out prospective purchases before turning to mobile or online stores to find the best deal, according to NPD Group. "We’re seeing this trend especially in categories where they might not understand exactly how a product works, and they want a demonstration, such as stand mixers or robotic room cleaners," said NPD's Perry James.

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