Starbucks to tout stronger U.K. latte with new ad campaign

03/4/2012 | Brand Republic (U.K.)

Starbucks will add an extra shot of espresso to its lattes in the U.K. later this month without raising the price, a fact that chain plans to advertise in a splashy new campaign. "Britain has become the home of the latte and it's the country’s most popular coffee shop drink," said Kris Engskov, managing director for Starbucks in the U.K. and Ireland.

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Brand Republic (U.K.)

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