Starbucks to tout stronger UK latte with new ad campaign

03/4/2012 | Brand Republic (U.K.)

Starbucks will add an extra shot of espresso to its lattes in the UK later this month without raising the price, a fact that chain plans to advertise in a splashy new campaign. "Britain has become the home of the latte and it's the country’s most popular coffee shop drink," said Kris Engskov, managing director for Starbucks in the UK and Ireland.

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Brand Republic (U.K.)

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