A stronger strategy for managing sales leads

03/4/2012 | SCORE Small Business Success Blog

Segment your sales leads into different groups based on how long it might take your potential customers to get ready to buy, D.J. Heckes recommends. "Develop an action plan for each type of lead and nurture each differently," she writes. Also, make use of technology, and don't lose sight of sales fundamentals, she writes.

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