Brands bag 20% engagement with social, mobile gaming ads

03/4/2013 | ClickZ

Social and mobile gaming ads are yielding 20% engagement rates, according to a MediaBrix study. Social and mobile video gaming ads demonstrated a completion rate in excess of 90%. "It comes as no surprise that social and mobile gaming advertising sees results 30 to 100 times better than standard online advertising campaigns," says MediaBrix CEO Ari Brandt.

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