Calls to action help mobile video click with consumers

03/4/2013 | Mobile Marketer

Mobile video that includes a call to action saw a 36% increase in rates of consumer engagement in the fourth quarter, according to a study by Rhythm NewMedia. "Mobile video's emotional appeal is great for conveying a brand message and starting the conversation -- social media is where the conversation logically continues," said Ujjal Kohli, CEO of Rhythm NewMedia.

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