Don't ignore great public relations before, during an event

03/4/2013 | Marketo

Consider concentrating on relationships with key influencers and customers at your next event, writes Dayna Rothman. Good PR will advance the company's interests more than yelling above the noise for attention. Ask analysts their opinion on your market sector, rather than competing for their coverage. And relentlessly promote the event in the lead-up, using content downloads to seed interest, Rothman writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY