Don't ignore great public relations before, during an event

03/4/2013 | Marketo

Consider concentrating on relationships with key influencers and customers at your next event, writes Dayna Rothman. Good PR will advance the company's interests more than yelling above the noise for attention. Ask analysts their opinion on your market sector, rather than competing for their coverage. And relentlessly promote the event in the lead-up, using content downloads to seed interest, Rothman writes.

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