Rebel Entertainment used social media to turn "Dungeon Rampage," an online video game, into a hit, marketing chief Chad Ludwig says. Facebook users were able to play the game via Facebook Connect, and the company created several online focal points for its community. "It's important to engage them before you launch the product, as you launch the product, and as you continue to enhance it," Ludwig says.
How social media turned "Dungeon Rampage" into a hit
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