Increase your prices without losing customers

03/4/2013 | Entrepreneur online

Don't be afraid to raise your prices, even if your competitors aren't raising theirs, writes Grant Cardone. The key to implementing a successful price increase is to focus on the benefits you provide. Rather than attributing the price hike to external factors, increase the value of your offer. "I refuse to be the lowest-cost provider," Cardone writes. "I am committed to being the highest-value provider."

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