Olay Regenerist gets a makeover

Procter & Gamble is changing the formula of 10-year-old skin-care line Olay Regenerist and has released studies showing how the revamped line delivers brighter, firmer skin. "We redesigned our best-selling Regenerist line to awaken skin, helping boost its responsiveness to anti-aging treatments for faster, more visible results," said Lela Coffey, Olay marketing director for North America.

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