A giant inflatable colon was set up in New York City's Times Square last week to kick off Colorectal Cancer Awareness Month. The Prevent Cancer Super Colon travels the country to educate the public about CRC and tour guide Cheryssa Jensen says while people who go through the exhibit laugh and are shy at first, after a while they begin to share information. Programs like this and a billboard promotion in Canada are meant to pull back the curtain on a difficult-to-discuss issue, says gastrointestinal oncologist Dr. Jordan Berlin. "They're trying to say, yes, you're embarrassed to talk about it, but it is it really worth risking your life not to talk about this?"
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