Zinburger pairs wines with upscale burgers

03/4/2013 | BurgerBusiness.com

Upscale burger eatery Zinburger's menu includes wine suggestions with each burger, a concept that's catching on at the chain's three East Coast locations despite the double-digit burger prices, says Brad Honigfeld, CEO of licensee Briad Group. "We grind our meat fresh two or three times a day in the walk-in. Our bread is delivered twice a day. The fries, the shakes, everything is fresh and top quality. Today the consumer with money wants a top-quality product and is willing to pay for that," Honigfeld said.

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