Apple's social marketing debut is on Tumblr

03/4/2014 | Digiday.com

Apple has chosen Tumblr as the platform for its first social media marketing effort. The isee5c Tumblr page consists of short, animated videos centered on colorful cases for its lower-cost iPhone 5c. Tumblr's main demographic of "teens and millennials" is a good fit for Apple's 5c marketing, said Andrew Lipsman, vice president of marketing and insights at comScore.

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