Apple's social marketing debut is on Tumblr

03/4/2014 |

Apple has chosen Tumblr as the platform for its first social media marketing effort. The isee5c Tumblr page consists of short, animated videos centered on colorful cases for its lower-cost iPhone 5c. Tumblr's main demographic of "teens and millennials" is a good fit for Apple's 5c marketing, said Andrew Lipsman, vice president of marketing and insights at comScore.

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