Apple's social marketing debut is on Tumblr

03/4/2014 | Digiday.com

Apple has chosen Tumblr as the platform for its first social media marketing effort. The isee5c Tumblr page consists of short, animated videos centered on colorful cases for its lower-cost iPhone 5c. Tumblr's main demographic of "teens and millennials" is a good fit for Apple's 5c marketing, said Andrew Lipsman, vice president of marketing and insights at comScore.

View Full Article in:

Digiday.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA