Big Data ethics require a delicate balancing act

Next-generation analytics has made it possible to unlock heretofore untold secrets from the massive streams of data that flood the servers of enterprises, hospitals and universities. But with these new opportunities comes the added responsibility of treating what's found there with care and consideration. Experts such as John Podesta -- who heads President Barack Obama's Big Data Privacy review -- say setting ethical boundaries on the use of Big Data means carefully balancing the economic and social value of technology with the timeless rights of consumers' privacy.

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