M&M's spokescandy Ms. Brown, in a new ad, gets turned down by the Geico gecko after seeking to insure herself against harm because she's made of delicious chocolate. The spot comes from M&M's agency BBDO, New York, with consultation from Geico's agency, The Martin Agency. "These icons have amassed considerable brand equity, but rarely outside of their familiar surroundings. We hope this spot will reveal an entertaining and unexpected twist for consumers," said Geico Vice President of Marketing Ted Ward.
Mascot mashup: M&M's Ms. Brown wants Geico insurance
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