North Face's mobile effort in Europe yields jump in engagement

03/4/2014 | Drum (Glasgow, Scotland), The

The North Face's first large-scale mobile marketing initiative in Europe is paying off, the company says, noting a 9.5% rise in engagement rates on local websites in Germany and 8.5% in Italy. "The results from our most recent campaigns have highlighted the benefits that mobile can bring in building even niche communities," said Alessander Argenti, junior digital marketing manager.

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Drum (Glasgow, Scotland), The

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