Optimove aims to improve Facebook's marketing capabilities

03/4/2014 | VentureBeat

An online tool by Optimove allows developers and marketers to target Facebook users with more specificity. The company says its service, in combination with Facebook Custom Audience, groups customers according to behavior and predicts their next move. "It is really the first time that marketers can show a specific creative or campaign to certain segments of their customers on a paid advertising channel and accurately measure the uplift," Optimove CEO Pini Yakuel said.

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